COMMS & CONTENT PLAN
Get a 3-month PR, comms, outreach & content marketing plan
WHY ARE PEOPLE IGNORING YOUR BUSINESS?
If your content marketing, outreach and PR is patchier than a pair of patched up pants, the Communications and Content Marketing Plan that brings your key messages, priority audiences, blogs, social media, press releases and outreach together.
So you know what to say, where to say it and who you’re saying it to for the next 90 days!
WHO IS GONNA LOVE THIS SERVICE?
Don’t miss out!
Cos this is really gonna help you get you seen in the right places a lot more consistently.
This is for you if you think:
- “We do good work, but hardly anyone hears about it.”
- “Our messaging is inconsistent.”
- “Our social media posting is sporadic at best.”
- “There’s never time to do any outreach”
- “We want to get more press coverage but don’t know how.”
- “We want more visibility, but have no idea where to start.”
You don’t need a huge marketing team. You need a clear planthat tells you what to talk about, where to show up and how it all fits together.
WHAT’S INCLUDED IN THE COMMS & CONTENT PLAN
You don’t get a simple content plan, you get an in-depth report with all of this included that shows you which week and month to do it, including when to circle back to any messaging and outreach.
Here’s what’s included:
CORE COMMS
MESSAGING
We’ll define the key things your business needs to be known for.
We’ll shape clear, repeatable messages that explain what you do, why it matters and why you’re the right choice.
This gives every piece of content a stronger foundation and stops your messaging from drifting into stuff people aren’t interested in.
AUDIENCE & CHANNEL MAP
Not every message needs to be posted left, right and centre.
This part of the plan breaks down:
- Who you need to talk to
- Where they spend time
- What they need to hear from you
It helps make sure your marketing is targeted, not a hectic mess.
90-DAY CONTENT CALENDAR
You’ll get a three-month content plan that shows you:
- What goes out
- When you post it
- Where to post it, like LinkedIn, blogs, newsletters, social posts, press releases, etc.
It’ll also include when to follow up on any outreach and comms.
SOCIAL MEDIA & CONTENT PLAN
This section gives you the:
- Topics
- Angles
- Content ideas
So your channels are active and useful for your audience. This helps you to show up consistently and sound like yourself, without reinventing the wheel every time you post.
PR STRATEGY & OUTREACH
If you want more visibility, I write press releases and flag stories, press angles and opportunities that can get you:
- Into trade magazines
- Featured in print & digital
- In local & national press
- On local & national TV & radio
This will increase media outreach and brand awareness.
CASE STUDY & TESTIMONIAL PLAN
You’ve got amazing results that you should be turning into case studies.
And then there’s all those top testimonials you’re never shouting about. YUou really should be including them in your comms.
I’ll show you how and when to share them across social media, ads and in your PR
EVENTS, NETWORKING & WORKSHOPS
If there are:
- Talking events
- Training sessions
- Networking opportunities
- Workshops you can speak at, attend or use to raise your profile
This section pulls them all together.
They’ll help to position you as an expert while giving you more content to repurpose afterwards.
WHY YOU NEED & WHAT IT COSTS
Having a content plan:
- Saves you time
- Reduces guesswork
- Gives you a proper plan instead of a pile of half-finished ideas
It also helps you show up more consistently, sound more confident and make a better impression across loads of different channels and platforms.
You also get a 90-minute strategy call,so I can get everything I need to create all of the above, so you get a clear road map for the next three months.
And all of this for only:
£2000
CRACKIN’ WORDS FROM HAPPY CLIENTS
“
Matt! Your copy is just how we want it and always gets the buzz going before the product launch!
Samantha Low
Toymonster
“
Thank you so much for bringing our website copy and sweet giftbox product descriptions to life.
Jonathan Dee
Swizzels Matlow
“
I’ve read the copy you’ve done for me. I need to swear I’m afraid: I f***ing love it. I’m well impressed!
Grace Grieve
Pink Labrador PR
Want copy that sounds great and gets you sales?
Work with a fun, playful copywriter, like me!
Fill in the form, email matt@indeliblethink.co.uk or call 07878464609
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