KUMA PAW BEARS

THE BEAR PROJECT

After working with me on their range of Jurassic World: Rebirth toys , ToyMonster knew which toy industry copywriter to turn to when they needed somebody to write an announcement post for social media about their new Kuma Paw Bear line of toys.

This is was a brand new toy range, yet to launch. So, before the actual product copy was written, they wanted to whip up some excitement first.

THE SOCIAL MEDIA  COPY

With this project, I had to stick to some rules that had to be included in the copy. It had to mention that they’re a new toy obsession, their size (5.5″), Food Edition (because more are coming) and, when talking about Kuma Paw Bears, they must sound like collector’s pieces.

Yes, they’re toys, but they’re also very much aimed at kidults who would want to show them off in a home gallery.

Are you hungry for your next obsession?

Then feast your eyes on the Kuma Paw!

These bears are full of character and bursting with mouth-watering, snack-inspired artistry that lets your taste do the talking.

There are six in the Food Edition collection:

🍕Mozarella Dreams (Pizza)
🍦Chillz (Ice Cream)
🐣The Crackening (Eggs)
🍱Inari (Sushi)
🍩Holey Bliss (Donut)
🍔Fryday Night (Burger)

But why stop at just one?

Each 5.5” bear is a work of art, designed to be collected, displayed and admired in your home gallery.

And just when you think you’ve sampled the full menu… think again.

A seventh, limited-edition Kuma Paw: Food Edition bear will be available soon!

WHAT SAM FROM TOYMONSTER SAID

Brilliant again, Matt!

Your toy copy is always exactly what we’re looking for to get the buzz going before our products launch!

You always know how to make the copy sound just how we want it.

Samantha Low, ToyMonster International